Business Details
50+ Years
experience
Trusted Financial Advisers in Maidenhead
Established in 1958, The Safe Insurance Agency has built a reputation for delivering independent, client-focused financial advice. Our team, led by Director John Ashworth, combines decades of experience with advanced qualifications in financial planning, pensions, and equity release. We specialise in retirement planning, care home fee advice, and tailored investment strategies, serving clients across Berkshire, Buckinghamshire, Surrey, and the Thames Valley. Our commitment to transparency, ongoing client education, and regular portfolio reviews ensures clients receive impartial guidance aligned with their long-term goals.Recognised by the Financial Conduct Authority, we prioritise ethical standards and maintain affiliations with professional bodies like the Society of Later Life Advisers. Client testimonials consistently highlight our responsiveness, expertise in complex financial matters, and dedication to simplifying retirement planning.
Services
Mortgages
Protection
Savings and Investments
Pensions
Equity Release
Details
- Year established: 1958
Highlights and features
- We offer over 60 years of experience in financial advisory services
- Our team holds advanced qualifications including Advanced Financial Planning and Society of Later Life Advisers accreditation
- We provide personalised retirement planning tailored to individual needs
- We combine fee-based and commission-based advice for flexibility
- Our client-centric approach ensures transparent and trustworthy service
Associations and certifications
- Financial Conduct Authority
- Society of Later Life Advisers
- Chartered Insurance Institute
What people say
Continuing care and attention
Kind advice and service
Helpful summation of affairs
Prompt and responsive
Reliable service
Services
Mortgages
We provide comprehensive mortgage advice covering residential and buy-to-let properties. Our services include remortgaging, first-time buyer guidance, and specialist mortgage products. With access to the entire market, we help clients secure competitive rates tailored to their financial circumstances while maintaining transparent fee structures.
Pensions
Our pension specialists offer advice on state, workplace, and personal pension schemes. We help clients maximise retirement income through strategic contributions, tax-efficient withdrawals, and annuity alternatives. With expertise in pension simplification and inheritance tax planning, we ensure compliance with evolving regulations while prioritising long-term financial security.
Equity Release
We specialise in regulated equity release products for clients aged 55+. Our services include lifetime mortgages and home reversion plans, with clear explanations of interest rates, compounding effects, and inheritance implications. We ensure clients understand all options before making decisions that affect their financial legacy.
Savings and Investments
We offer tailored investment strategies across various risk profiles, from capital preservation to growth portfolios. Our services cover ISAs, unit trusts, and diversified funds with regular performance reviews. We explain market volatility clearly while helping clients balance short-term liquidity needs with long-term wealth accumulation goals.
Protection
We provide life insurance, critical illness cover, and income protection policies. Our advice considers both personal circumstances and business requirements, with options for level or decreasing cover. We help clients understand policy terms, exclusions, and claims processes to ensure adequate financial safeguards for dependants.
People
John Ashworth
Director
Director with B.Sc. in Economics and Advanced Financial Planning Qualification. Accredited member of the Society of Later Life Advisers. Specialises in retirement planning, equity release, and care home fee solutions. Holds mortgage advisory certifications and has over 20 years' experience in financial services.
Questions
What financial services do you specialise in?
We specialise in pensions, mortgages, equity release, savings and investments, and protection products for individuals and businesses.
Are you regulated by any financial authority?
Yes, we are authorised and regulated by the Financial Conduct Authority (FCA) under reference 224139.
Do you charge fees for financial advice?
Investment advice is fee-based. Mortgages and protection advice may be fee-based, commission-based, or a combination of both.
What areas do you cover?
We serve clients in Maidenhead, Berkshire, Buckinghamshire, Surrey, Thames Valley, and surrounding regions.
How do you handle client complaints?
Contact us directly via phone or email to register complaints. We follow FCA guidelines for prompt resolution, with access to the Financial Ombudsman Service if needed.
