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Business Details
27 Years
experience
Expert Financial Advice in Wrexham
Established in 1999 and based in Wrexham, North Wales Independent Advice provides free, independent financial guidance tailored to individual client needs. Our principal adviser, Dave Jones, holds advanced financial services qualifications and the Diploma in Financial Planning, offering expertise in mortgages, life insurance, income protection, and critical illness cover. We operate remotely, ensuring accessibility for clients across Wrexham, Chester, and North-East Wales while maintaining a commitment to transparency, no-obligation consultations, and client-centric solutions.

Our independence from financial institutions allows us to search the whole market for competitive deals, with remuneration sourced solely from lenders without affecting client rates. With over two decades of experience and recognition through client testimonials and media appearances, we prioritise long-term relationships built on trust, ethical practices, and demonstrable results.
Services
Mortgages Life Insurance Business Protection Income Protection Critical Illness Insurance Home Insurance
Details
  • Year established: 1999
Highlights and features
  • We offer free, independent mortgage advice with no hidden fees
  • Our FCA-regulated services ensure compliance with financial industry standards
  • 25 years of experience serving clients in Wrexham and North Wales
  • Remote consultations using secure screen-sharing technology for convenience
  • Whole-of-market mortgage comparisons to find best-fit solutions
Associations and certifications
  • Financial Conduct Authority
What people say
Knowledgeable staff Transparent process Excellent remote service Personalised solutions Long-term support
Services
Mortgage Advice
We provide comprehensive mortgage advice covering first-time purchases, remortgaging, and buy-to-let solutions. Our FCA-regulated service compares thousands of products across the entire market to find competitive rates tailored to individual circumstances. Clients benefit from remote consultations using secure screen-sharing technology, with no fees charged as our remuneration comes directly from lenders. This service has helped clients save significant amounts through expert rate negotiations and tailored financial strategies.
Life Insurance
Our life insurance solutions offer financial protection for dependants through tailored policies. We specialise in arranging coverage that considers individual health circumstances, including complex cases with pre-existing conditions. The service includes policy reviews to ensure ongoing suitability, with recent clients securing coverage at 40% lower premiums through our market comparisons. We also provide guidance on placing policies in trust for estate planning purposes.
Business Protection
We help businesses safeguard against financial risks through shareholder protection, key person insurance, and business loan cover. Our approach involves assessing company structures and cash flow requirements to recommend appropriate coverage levels. Recent implementations include bespoke solutions for small businesses facing unique operational risks, with policies structured to maintain business continuity during unexpected events.
Income Protection
Our income protection policies provide financial security against work incapacity due to illness or injury. We focus on creating policies that balance premium costs with adequate coverage duration, considering occupation-specific risks. Recent cases demonstrate our ability to secure coverage for clients with pre-existing conditions through specialist insurers, ensuring continued financial stability during extended leave periods.
Critical Illness Cover
We arrange critical illness cover protecting against financial strain from serious health conditions. Our service includes explaining policy terms regarding covered conditions and exclusions, with recent successes in securing coverage for clients previously declined by other providers. We specialise in structuring policies that complement existing health insurance arrangements while addressing specific family financial obligations.
People
Dave Jones
Principal Financial Adviser
With over 25 years' experience, Dave Jones holds advanced financial services qualifications and the Diploma in Financial Planning. He has written local press articles and appeared on BBC Radio Wales discussing mortgages. A former gliding instructor, he now enjoys family walks in Wrexham while providing expert financial guidance.
Questions
Is your mortgage advice service free of charge?
Yes, our mortgage advice is completely free as we receive commission from lenders, with no impact on your mortgage rate.
Do you offer remote consultations?
Yes, we provide secure remote consultations via phone and screen-sharing technology for client convenience.
Are you regulated by financial authorities?
Yes, we are authorised and regulated by the Financial Conduct Authority (FCA) under reference 762499.
What areas do you cover?
Primarily serving Wrexham, Chester, and North-East Wales, with remote services available nationwide.
What financial products do you specialise in?
We specialise in mortgages, life insurance, income protection, critical illness cover, and business protection policies.
Reviews (1)
Pete Ashton
Aug 24, 2021 Report
I just wanted to acknowledge the great help that Dave has given to myself and my partner. He's gone out of his way to clear up a mess left by our previous mortgage/policy advisor and made sure we've now secured the right life cover policies. I'd highly recommend Dave to give you the right advice - please speak to him before you make any decisions regarding a mortgage or life policies. Dave goes out of his way to help, is very approachable and gives honest, independent advice. Thanks, Pete & Kate