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Business Details
25 Years
experience
Your Trusted Financial Advisers in Southport
Established in 2001, we are a forward-thinking firm of independent financial advisers based in Southport, dedicated to delivering tailored financial planning solutions. Our team of Chartered Financial Planners and specialists provides expert advice on investment portfolios, pension transfers, inheritance tax planning, and tax-efficient investments. As part of IWP Financial Planning Limited, we combine independent client-focused service with the resources of a larger regulated group. Our approach emphasizes transparency, regular portfolio reviews, and competitive fees, ensuring clients benefit from low-cost, high-quality financial management.

With decades of combined experience, we pride ourselves on building long-term relationships through integrity and personalized service. Our commitment extends beyond clients, as we actively support local and national charities through fundraising initiatives. Recognized for our expertise, we aim to help clients achieve lifelong financial wellbeing while maintaining compliance with FCA regulations.
Services
Financial Planning Pension Transfers Investment Management Inheritance Tax Planning Tax-Efficient Investments
Details
  • Year established: 2001
Highlights and features
  • We have over 20 years of experience in independent financial advisory services.
  • Our team includes Chartered Financial Planners and Pension Transfer Specialists.
  • We provide personalized, ongoing portfolio reviews and tax-efficient strategies.
  • Our fees are competitive, with no charge for initial consultations.
  • We combine local expertise with the support of a regulated national group.
Associations and certifications
  • Financial Conduct Authority
What people say
First class Financial Investment Company Very willing to help Professional way Confirms agreements promptly Exceptional service
Services
Financial Planning
We create tailored financial strategies to secure your future, covering investment management, retirement planning, and tax efficiency. Our approach ensures clarity, regular reviews, and alignment with your risk tolerance. Clients benefit from competitive fees and a focus on long-term wealth preservation through personalized advice.
Pension Transfers
Specialist guidance on pension consolidation and transfers, including defined benefit schemes. We optimize tax efficiency and ensure compliance with FCA regulations. Our advice covers SIPPs, final salary pensions, and income drawdown strategies to maximize retirement benefits while minimizing risks.
Investment Management
We design and manage diversified investment portfolios matched to your objectives. Services include equity/share investments, collective funds, and ISA management. Regular rebalancing ensures alignment with your goals, supported by low-cost structures and real-time valuation technology for transparency.
Inheritance Tax Planning
Our experts develop tax-efficient strategies using trusts and charitable giving to mitigate inheritance tax. We tailor solutions for high-net-worth individuals, families, and charities, ensuring asset protection and seamless wealth transfer while complying with evolving UK tax regulations.
Tax-Efficient Investments
We specialize in maximizing tax allowances through ISAs, capital gains tax optimization, and trust structures. Our strategies reduce liabilities while preserving growth potential, with ongoing reviews to adapt to legislative changes and maintain compliance with HMRC guidelines.
People
Adrian Shandley
Managing Director
With 38 years in financial services and 22 years leading Premier Wealth Management, Adrian is a Chartered Financial Planner and Fellow of the Personal Finance Society. He specializes in investments and pensions, advising thousands of clients and recognized as a top 50 adviser nationally.
Elizabeth Hirst
Financial Adviser
Joining in 2013, Elizabeth holds a Diploma in Regulated Financial Planning. She focuses on pensions and mortgages, combining banking experience with a client-friendly approach. Currently pursuing Chartered status through advanced CII certifications.
Jennifer Dunk
Chartered Financial Planner
A Durham University graduate, Jennifer became one of the youngest Chartered Financial Planners at 28. She specializes in tax planning and investments, known for simplifying complex financial concepts to help clients achieve long-term security.
Polly Hughes
Chartered Financial Planner
Polly graduated from York University and specializes in high-net-worth client portfolios. A recent Chartered status achiever, she focuses on breaking down financial goals into actionable plans while balancing outdoor activities and family time.
Questions
What financial services do you specialize in?
We specialize in investment portfolios, pension transfers, inheritance tax planning, tax-efficient investments, and trust management for individuals and charities.
Are your initial consultations free?
Yes, we offer no-obligation initial meetings to discuss your financial goals and recommend suitable payment structures for our services.
How do you ensure tax efficiency?
We utilize ISAs, capital gains tax allowances, and trust structures while regularly reviewing portfolios to adapt to changing tax regulations.
What qualifications do your advisers hold?
Our team includes Chartered Financial Planners, Pension Transfer Specialists, and members of the Personal Finance Society with advanced CII certifications.
Can you help with charitable investments?
Yes, we manage funds for small to medium charities, ensuring compliance with the Trustee Act 2000 and Charity Commission requirements.
How are your fees structured?
Fees are competitive and flexible, including hourly rates, fixed fees, or transaction-based charges, agreed upon after your initial consultation.