Business Details
35 Years
experience
Your Trusted Partner for Financial Advice Solutions
Established in 1991 by Allan Reece, our firm operates as a family-run business with over 100 years of combined experience in financial services. We specialise in Equity Release, Mortgage Advice, and Protection, offering tailored solutions to meet individual client needs. Our approach prioritises long-term relationships, delivering no-obligation advice grounded in market-leading expertise. As members of the Equity Release Council and regulated by the Financial Conduct Authority, we uphold rigorous professional standards. Our team, led by Allan's sons Richard and Greg Reece, continues his legacy of integrity and client-centric service. We conduct a preliminary phone consultation to understand client objectives before progressing to detailed assessments and market research.Our commitment to transparency ensures clients receive informed guidance throughout the application process. With offices in Hornchurch and Hertford, we serve clients across the UK, combining local knowledge with national expertise. Our founder's 50-year career in financial services, including leadership roles in building societies, established a foundation of market insight and client trust. We maintain active partnerships with major financial institutions while preserving the personal touch that defines our service ethos. This balance of experience, regulation, and client focus positions us as trusted advisors in the financial services sector.
Services
Equity Release
Mortgage Advice
Protection
Financial Advisers
Family Run Firm
Details
- Year established: 1991
Highlights and features
- Over 100 years combined experience in financial services
- No-obligation consultations with qualified advisors
- Regulated by the Financial Conduct Authority
- Family-run firm with proven industry legacy
- Personalised approach to financial planning
Associations and certifications
- Equity Release Council
- Financial Conduct Authority
Services
Equity Release
As Equity Release Council members, we help homeowners over 55 access tax-free cash from their property. Our regulated advisors assess individual circumstances to determine suitable options. This service provides financial flexibility while maintaining residential security.
Mortgage Advice
We specialise in whole-of-market mortgage solutions, focusing on client eligibility rather than simple approval. Our advisors research all available options to secure competitive rates. This service caters to both residential and commercial property financing needs.
Protection Services
Our protection services ensure clients and their families maintain financial security against unforeseen circumstances. We offer tailored insurance solutions to cover life events and health contingencies. This service provides peace of mind through comprehensive risk management strategies.
People
Richard Reece
Partner
Partner at Allan Reece Associates with extensive mortgage advisory experience. Specialises in residential and commercial financing solutions. Maintains his father's legacy of client-focused financial advice.
Greg Reece
Partner
Co-managing partner continuing the family tradition of expert financial advisory services. Focuses on protection products and client relationship management. Committed to maintaining regulatory compliance and service excellence.
Kaye Rainthorpe
Administrator
Key administrative support ensuring smooth operations across all financial advisory services. Coordinates client communications and documentation processes efficiently.
Vernon Eva
Associate
Financial services associate providing technical expertise across mortgage and protection product ranges. Supports advisors with market research and client assessments.
Marion Jarvis
PA/Office Manager
Office manager overseeing daily operations and client coordination. Ensures efficient service delivery across all financial advisory departments.
Questions
What financial services do you specialise in?
We specialise in Equity Release, Mortgage Advice, and Protection services tailored to individual client needs.
Are you regulated by financial authorities?
Yes, we are authorised and regulated by the Financial Conduct Authority.
How does your advisory process work?
We begin with a no-obligation consultation, followed by detailed assessment and market research to find optimal solutions.
What areas do you serve?
We operate from Hornchurch and Hertford, serving clients across London, Essex, and nationwide.
What makes you different from other advisors?
Our family legacy, combined 100+ years' experience, and client-focused approach distinguish our services.
Can I get help releasing equity from my home?
As Equity Release Council members, we assist homeowners over 55 in accessing tax-free cash from property equity.
Reviews (4)
William Hacking
Feb 08, 2021
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Richard has helped me with mortgages twice in recent years, having been recommended to me by a family member. I can say that he has always been clear, honest and professional in his approach. Equally however, Richard is personable and friendly which has always made me feel at ease throughout what is often a complicated and stressful process! I will definitely be back in touch with Allan Reece Associates in the future :
Ellie Barker
Jan 22, 2021
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Have dealt with Richard and Allan multiple times on a professional and personal basis and are always extremely helpful. Allan Reece Associates successfully helped me and my mum secure a mortgage to be able to continue owning our own property after a divorce. Couldn't be more grateful and they made a very stressful situation a little less stressful! : Top class service.
Anna Buczak
Dec 23, 2020
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Appalling service or rather lack of it. After meeting with Richard, multiple phone calls and emails there was zero communication from his side. Take your business somewhere else, don't t waste time and money on ignorant and very unprofessional cowboys.
Darren Sipple
Nov 20, 2020
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This is our second time working with Richard and we would not hesitate to use the company again in the future. Correspondence is prompt, professional and nothing is too much. Their knowledge of the industry is vast; making their advice exemplary. Fully recommend to anyone looking for a friendly, highly experienced company.
