Financial Advice Built On Candour
Candor Rubra Financial Ltd is an independent financial planning firm based at 128 City Road, London. We work with individuals, families and business owners who want clear, honest advice about their money and a plan they can follow.Our name reflects our approach. Candor means openness and straight talking. We explain our recommendations in plain English, set out our charges clearly before any work begins, and make sure you understand why each recommendation suits you.
How we can help:
Retirement planning and pension advice, including pension consolidation and reviewing existing arrangements
Taking an income in retirement, including drawdown and tax-efficient withdrawal strategies
Investment planning, including ISAs and general investment accounts
Cashflow planning, so you can see whether youre on track to reach your goals
Pension and investment planning for company directors and business owners
Ongoing reviews to keep your plan up to date as your life and the rules change
Our process: We begin with an initial conversation at no cost or obligation. It gives us a chance to understand your situation and gives you a chance to decide whether were the right fit. If you go ahead, we research and recommend solutions suited to your objectives, attitude to risk and capacity for loss. We then offer ongoing service to keep your plan on track.
We meet clients in person in London or remotely by video, whichever suits you.
The value of investments and the income from them can go down as well as up, and you may get back less than you invested. Candor Rubra Financial Ltd is an Appointed Representative of ValidPath Limited, which is authorised and regulated by the Financial Conduct Authority.
Served areas
- Clapham, Wandsworth, Wimbledon, London, Battersea, Balham, Putney
Business details
- Year established: 2025
- Licensed
- Insured
Highlights and features
- Independent financial planning
- Pensions and retirement planning
- Retirement income and drawdown advice
- Investment and ISA planning
- Cashflow planning
- Advice for company directors and business owners
- Clear fees agreed before any work starts
- Free initial consultation
- Meetings in person or by video
- Ongoing reviews available
Associations and certifications
- Appointed Representative of ValidPath Limited
- ValidPath Limited is authorised and regulated by the Financial Conduct Authority
- Diploma in Regulated Financial Planning
- Mortgage Advice Certificate
- Equity Release Certificate
- Member of the PFS
- Member of the CII
Follow us
Services
Wealth management should start with your life, not assumptions.
Only once that's clear does it make sense to talk about investments, tax and structure. As an independent wealth management firm in London, that's exactly the order we work in.
As we're an independent wealth management firm in London, we're not restricted to one company's funds or platforms. We build your plan using platforms and funds chosen on their merits, drawing on highly-rated platforms and well-regarded, strongly performing funds, then match them to your goals and your attitude to investment risk (through a psychometric test). Quality is the starting point. Fit to your circumstances is what decides the recommendation.
Fees are transparent and agreed upfront. No hidden commissions, no products we're incentivised to push. That's the whole idea behind the firm.
Only once that's clear does it make sense to talk about investments, tax and structure. As an independent wealth management firm in London, that's exactly the order we work in.
As we're an independent wealth management firm in London, we're not restricted to one company's funds or platforms. We build your plan using platforms and funds chosen on their merits, drawing on highly-rated platforms and well-regarded, strongly performing funds, then match them to your goals and your attitude to investment risk (through a psychometric test). Quality is the starting point. Fit to your circumstances is what decides the recommendation.
Fees are transparent and agreed upfront. No hidden commissions, no products we're incentivised to push. That's the whole idea behind the firm.
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