My philosophy is simple. I listen to the needs of my clients and offer impartial and unbiased advice based on their requirements and circumstances. I provide a bespoke financial solution designed to help meet the needs of my clients both now and in the future. I endeavour to make advice and documentation clear, easy to understand and 'jargon free'. I establish and agree a mortgage review programme to address future needs.

Serviced Areas

  • United Kingdom

Contact Details

  Website
  City Rugby
  Postcode CV22 7GW
  Address Durrell Drive
  Phone Number 017 8881 2605
  Mobile 07568 091968

  • I would recommend this business

I cannot recommend Lloyd highly enough. A fantastic service. A few other mortgage brokers had promised they could assist but failed to deliver. Lloyd’s breadth of knowledge and willingness to get stuck in really separate his services from the rest. If we hadn’t found Lloyd I don’t think we could have purchased our family home. A real pleasure to work with also.

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  • I would recommend this business

Loyd is always doing a great job.
He’s just the right guy for you

Value for money
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Overall ratingExcellent

  • I would recommend this business

Fantastic advice Lloyd, thank you for finding the right solution for us.

Value for money
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Overall ratingExcellent

  • I would recommend this business

We are in our new home which we didn't think we would have for another few years and at a rate that is very affordable! We literally wouldn't be in this house without Lloyd. Can't fail to appreciate how he fits the service to your needs, giving realistic options!

Value for money
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Overall ratingExcellent

  • I would recommend this business

When looking for a mortgage, Lloyd is the man to see. Always excellent advice - highly recommended!

Value for money
Service & support
Quality
Location
Overall ratingExcellent

Customer Testimonials

Lloyd has sorted out two mortgages for us (at the same time!) and also one for my son. He has also done work for a number of my friends and family. We all agree that he is very friendly, is a 'real' person not a salesman and is thoroughly professional. I would not use anyone else and would not hesitate to recommend him.


Lloyd says on the video that he's a "champion for you in the home buying process" and I know from working with him on a number of video and audio projects that he really believes that. This is not someone glibly following mission statements or trotting out corporate values that are mimicked on every corner, Lloyd and LPR represent uniqueness and a professional loyalty that you won't find just anywhere.


A genuinely nice guy with all the knowledge you would expect from a professional adviser! Managed to get us a mortgage with the bank that initially refused us when we went on our own, couldn't recommend him enough!


We linked up with LPR when we were looking to move in 2014. Unfortunately, the move didn't work out, but all the advice and guidance from Lloyd was superb. He talked us through the offerings in the marketplace, and gave good contextual advice (just try getting that sort of service online!). When we sort out what we are doing around houses, we will be back to Lloyd. Integrity and professionalism in spades. Highly recommended.

Social Activity

Have you heard Saviour Somewhere by Lloyd Richards on #SoundCloud? #np https://t.co/X9hd2XZeM8
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Not to touch the earth.....top Doors tune! https://t.co/kti022mZKs
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So need this today. Keep calm and bliss out @johnnyp_p https://t.co/zVZ90ti7yC
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HAPPY BIRTHDAY The Man Who Sold The World - David Bowie - Live at the beeb https://t.co/OyhZchW3xU via @YouTube
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And his new one "Heroes" https://t.co/e8lBHquw91
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Reading Mythos at the monent x https://t.co/fQReVvsVqj
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Dedicated to Stevie P https://t.co/ZGqk1y1ua5
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What a songwriter! And those harmonies with Emmylou.... https://t.co/GsDuLPNmiW
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From Our Website

I have been a mortgage adviser in Rugby since 1997 and have worked within the financial industry since 1986. First time buyers in Rugby, home movers in Rugby are all seeking professional and expert mortgage advice. Having lived and worked in Rugby for nearly all my life I have a wealth of knowledge that clients can utilise when looking at buying a house in rugby. Rugby as a town continues to grow and there are many new developments of new build houses. The Help To Buy scheme has assisted many home movers in rugby, and I have access to the latest help to buy mortgage schemes in Rugby.


I have been providing professional whole of market mortgage advice since LPR Mortgage Services Ltd was established in 2005. Offering a comprehensive and tailored advisory service to a broad spectrum of clients, I am able to provide guidance and specialist advice on the whole of the mortgage market. My objective is to help and support my clients with one of the biggest financial decisions out there. The mortgage market is an ever changing environment and unbiased advice is key to understanding the most suitable mortgage deals.


I was recommended by a friend and I was not disappointed. Lloyd has helped me get the property I wanted along with sound and honest advice. Lloyd has a knack for building and maintaining strong, enduring friendships. These relationship-building skills make him easy to talk too - to be honest and up front with as that is the level of service you receive from him. Always willing to go above and beyond and do his best for you. Lloyd is absolutely fantastic at his job and I wholeheartedly recommend him.


Selling your home can feel like a complicated and stressful task. Our House Realtor Agents aspire to make the journey of selling your property a hassle free experience. Our Agents will guide you through the four stages of selling your home to ensure the smooth sale of your property. Agreeing the Sale - All of our buyers will be pre-qualified for peace of mind. This means all relevant financial checks and budget plans will be completed before negotiations begin. Once the offer has been accepted, we will prepare the sales letters and send them to the appropriate solicitors.


Buying a home is one of the key milestones in life and there is nothing more thrilling than moving in to your dream property. Whether you are first time buyer taking those first steps on the property ladder, a homeowner that needs more space or you are simply looking to re mortgage it is likely you will need a mortgage to help you achieve your aim. You may need to pay an early repayment charge to your existing lender if you are looking to re mortgage. Finding the right mortgage that suits your individual needs can be daunting with so many options to choose from.


Ensuring you have sufficient resources to deal with those unforeseen circumstances will probably form the basis of your financial planning. Who really knows what is round the corner and what surprises life holds? Prolonged ill health, disability and death are all major risks to a family's financial security. With products such as life assurance, critical illness cover, income protection and unemployment cover available I can help you to create a complete financial solution to cover and protect you and your loved ones.


LPR Mortgage Services Ltd is an Appointed Representative of Stonebridge Mortgage Solutions Ltd, which is authorised and regulated by the Financial Conduct Authority. Registered Office: LPR Mortgage Services Ltd, 75 Durrell Drive, Rugby, CV22 7GW. Registered Company Number: 9214163 Registered in England & Wales. A typical fee of 498 (299 on application and 199 on completion) is payable on engagement of your adviser to arrange your mortgage. I will receive commission from the lender in addition to the fees you pay.